In a society recognized for its multi-racial constitution, the relative homogeneity of Kelantan has inspired numerous researchers to seek the 'essence' of 'Malay-ness' in the traditional ethnic events and distinctive form of Islam practiced there. Drawing on the research conducted during more than ten site-visits to the Kelantan community over a 30 year period, One Malay Village is a comparison of Tubouchi's initial and final surveys. Through the juxtaposition of two 'snap-shots' taken twenty years apart he reveals a process of change occurring in the community which even the locals are at risk of over-looking. The rapid changes experienced by this Malay community expose the limitations of analytic frameworks such as urban-rural community, modernization, and urbanization.